Search Ads

Drive more leads, faster—with an award-winning platform you can trust. LocaliQ has the power to optimize your budget in real-time for maximum performance across all top search engines. You’ll get clear visibility into what’s working, plus the data and expertise to make every ad dollar go further.

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Bring in more qualified leads and drive measurable growth

• Achieve your best performance with AI that automatically shifts budget across top search engines to deliver ads to your ideal buyers.
• Find more leads just like your best leads with AI that learns from the calls, form fills, CRM data, and other activities most likely to convert.
• Get hands-on guidance from real people who know your industry—and certified experts in Google Ads, Microsoft Ads, Yelp, and other key platforms.
• Drive more and higher-quality leads by pairing Google Smart Bidding with our AI-powered optimization.

Dash by LocaliQ: AI-powered lead management

Convert every lead generated by your Search Ads campaign with AI technology that summarizes and prioritizes leads to maximize efficiency and helps you follow up with the right prospects.

More about Dash by LocaliQ

Hear from our customers

Pay-per-click from LocaliQ is a key driver for our business growth—it just works!

Dan Yamartino

Operations Manager, Casco Bay Electric

“LocaliQ’s expertise in SEO and SEM has significantly improved our presence in search results, making it easier for potential patients to find our practices online. This increased visibility has led to a steady influx of new patients.”

— Allison Horn, VP of Marketing, Imagen Dental Partners

Elevate your Search Ads campaign with additional ad types

Recognized by industry-leading partners

Our team is recognized for maximizing customer success and driving growth through high-performing campaigns.

Need more information?

Explore a range of common questions about Search Ads, and see how your business may benefit from a demo.

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What’s included with LocaliQ Search Ads?

LocaliQ delivers an AI-powered paid search solution built on 20+ years of optimization data and proprietary machine learning. Our platform launches campaigns faster and smarter by unifying performance signals from search engines, websites, CRMs, and first-party data sources.

With LocaliQ’s search ads, you get:

• Multi-publisher reach expansion: LocaliQ places ads across the 98% of search environments consumers use, including Google, Bing, Yelp, and more.
• Cross-publisher optimization: Our proprietary AI dynamically shifts budget in real time to the highest-converting keywords and publishers, reducing wasted spend and improving cost per lead (CPL).
• Fast account setup: Campaigns go live quickly, often within 3-5 business days, driving measurable impressions, clicks, calls, and form leads sooner.
• Expert search analysts + proprietary machine learning: LocaliQ blends human expertise with AI that continuously optimizes bids, audiences, ad copy, and keywords to drive stronger performance.
• Data-validated keyword strategy: LocaliQ builds custom keyword plans using insights from 3.4M+ campaigns across industries and geographies, including negative keywords for smarter budget protection.
• Award-winning optimization technology: Our ads earn higher Quality Scores, improving auction outcomes with lower cost per click (CPC), stronger click-through rates (CTR), and better SERP placement.
• Conversion-centric reporting dashboards: Track every measurable interaction including clicks, calls, forms, micro-conversions, and CRM-verified outcomes.
• Value-based bidding powered by LocaliQ AI: When CRM data is connected, LocaliQ enhances your first-party data using call scoring and audience modeling to enable smarter bidding that prioritizes qualified leads over clicks.

How do I get started with LocaliQ Search Ads?

LocaliQ consultants provide strategy, product demos, and a full search ads audit to evaluate your current paid search performance including CPC, CPL, and Quality Score benchmarks.

From there, we:

1. Build a customized keyword and bidding strategy using LocaliQ’s proprietary AI.
2. Connect and enhance your first-party data when available to enable value-based bidding.
3. Launch campaigns across top search engines and begin AI-driven optimization for stronger ROI.

How does LocaliQ’s PPC management deliver cost-efficient leads?

LocaliQ uses intelligent automation + real-time machine learning to optimize search spend toward the best outcomes—not just the cheapest clicks.

Our platform:

• Pre-tests keyword bids by audience before publishing, reducing early-stage learning costs.
• Optimizes campaigns using enhanced first-party data including call outcomes, CRM uploads, and website micro-conversion behavior.
• Auto-adjusts bids, keywords, ad copy, and budgets within each campaign at the ad group level.
• Reallocates spend in real time across search engines to maximize qualified lead volume and reduce wasted CPC.
• Trains search engines to target your ideal audience and optimize for keywords that drive the most conversions based on lead values and customer data.

How do I know my LocaliQ search campaigns are working?

LocaliQ reporting provides live, transparent performance dashboards to track both paid and latent conversions including:

• Click-through rate (CTR)
• Cost per click (CPC)
• Cost per lead (CPL)
• Conversion volume from calls and forms
• Micro-conversion engagement
• Keyword performance by search engine
• Quality Score health and auction visibility

When CRM integration is enabled, businesses also gain AI insights into which leads convert to appointments, customers, or revenue—unlocking the true impact of value-based bidding.

How does paid search advertising and pay-per-click marketing work?

PPC is a digital advertising model where businesses pay when someone clicks an ad on a search engine results page (SERP), website, or app. Search PPC campaigns commonly include Google Ads, Bing Ads, Yelp Ads, and other search-driven publishers.

LocaliQ PPC campaigns prioritize conversion-centric bidding using proprietary AI and audience intent modeling.

How does LocaliQ AI-powered search work?

LocaliQ’s AI-driven platform builds and launches campaign architecture using:

• Smarter keyword bidding informed by 3.5M historical campaigns
• Negative keyword guardrails
• Optimized ad copy
• Ad groups mapped to landing page conversion goals
• Multi-publisher auction participation

After launch, LocaliQ AI continuously optimizes:

• Bids, budgets, placements
• Audience targeting
• Ad copy variations
• Keyword performance across publishers
• Lead scoring feedback loops for future bidding refinement

Think of automation as the engine and optimization as the driver steering performance—both powered by LocaliQ’s proprietary AI.

Why should I invest in LocaliQ search advertising?

Search advertising and SEO are now the primary way consumers discover, evaluate, and contact local businesses. LocaliQ search advertising gives businesses:

• Faster campaign launch + accelerated learning
• Better Quality Score health, lowering CPC and improving auction placement
• Broader audience reach beyond Google alone
• Smarter lead targeting using 1P data enhancement
• Real-time budget optimization across top search publishers
• Measurable full-funnel reporting including calls, forms, micro-conversions, and CRM-verified outcomes

How else can LocaliQ support business growth beyond search advertising?

LocaliQ also offers complementary full-funnel growth solutions that amplify search performance:

• AI-powered chat and lead response agents.
• Local Services Ads (LSA) to increase Google credibility and authority.
• SEO solutions to capture more SERP real estate.
• Display retargeting to re-engage users that didn’t convert from search alone.
• Cross-channel campaign orchestration through LocaliQ’s unified platform.

Make their search stop with you

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