Outdoor Equipment Case Study Auckland | LocaliQ NZ
Outdoor Equipment Retailer Grows Sales with Search Marketing
White-Label Case Study
Working with LocaliQ since 2023, this Outdoor Equipment client supplies a variety of products to rural and agricultural clients across NZ.
145K
Website impression from search campaigns
1.7M
Website impressions from Meta campaigns
$41
Cost per lead average across all campaigns
Goals
The goal is a dual focus of brand awareness building with the target audience and lead generation to drive sales.
Solutions
Social Ads
Search Ads
Ecommerce Ads
The strategy combines always on brand campaigns with seasonal, product-focused campaigns maintaining brand presence while allowing flexibility to promote specific products as needed. Using Meta alongside Google and Microsoft search, the strategy builds awareness and delivers converting traffic to generate sales leads. A dedicated Google Shopping campaign launched last month to boost online sales.
Results
Over the last 6 months, the team has been able to maintain a high baseline level of inbound leads across multiple campaigns. This has driven both inbound call activity driving in-store sales and website sales conversions online.