174 Surprising Social Media Statistics for 2026 | LocaliQ

170 Social Media Statistics & Facts Businesses Need to Know

Author: [Susie Marino](/content/author/susie/ "Posts by Susie Marino"/index.html)
Last Updated: June 3, 2026 | Social Media

The average US adult spends almost two and a half hours on social media PER DAY. No wonder social media marketing and advertising are the top two channels small businesses are currently using. Social platforms turn potential customers into engaged, accessible audiences that brands can interact with.

So, to help inform your social media marketing and advertising strategy, I’m sharing all the data points you need for the best approach to each platform. You can reference this list of social media statistics whenever you’re wondering when, where, and what to post so your business transforms into a social media superstar.

Striking social media statistics

To kick our list off, here are some general social media stats.

66% of businesses use social media marketing, and 56% use social media ads.
47% of businesses plan to invest more in social media advertising this year.
There are 5.66 billion social media users (more than half of the world’s population!).
94.7% of the world’s internet users, regardless of age, now use social media each month.
84% of 18-to-29-year-olds in the US are active social media users.
People spend an average of 2 hours and 25 minutes per day on social media.
54% of people use social media to research products.
Over 70% of people who have a positive experience with a business on social media will recommend that business to their networks.
91% of users access social media channels on their mobile devices.
80% of all time spent on social media sites happens on mobile devices.
People use an average of six different social media apps each month.
33% of small businesses use social media management tools.

Fascinating Facebook statistics

Facebook, part of the Meta platform, is the most popular social media website and app in the world. Here are some fascinating Facebook statistics that show just how many people are using Facebook (spoiler alert: A LOT), how often, how they engage on the platform, and more.

Facebook is the world’s third most-visited site.
Facebook is the top social media platform, reaching 60% of all social media users.
Facebook has 2.74 billion daily active users.
71% of US adults use Facebook.
93% of US users visit Facebook weekly.
61% of Facebook users are under 35 years old.
98% of Facebook users access the app on their mobile devices.
510,000 comments are posted on Facebook every minute.
Facebook users spend 35 minutes on average on the platform every day.
36% of people use Facebook as a news source.
Over 500 million people watch videos on Facebook every day.
48% of social media users are most likely to interact with short-form videos on Facebook compared to any other social site.

Facebook marketing and advertising stats

93% of US businesses use and are active on Facebook.
73% of businesses use Facebook video ads.
The best time for businesses to post on Facebook is Wednesday at 11 a.m. or between 1 and 2 p.m.

Interesting Instagram statistics

Here are some interesting Instagram stats that show how this Meta-owned property has grown and evolved in the last 10+ years.

Instagram has over 3 billion monthly active users.
The average user spends 53 minutes per day on Instagram.
500 million Instagram users view Instagram Stories daily.
200 million Instagram users visit at least one business profile every day.

Instagram marketing and advertising stats

Over 70% of businesses in the US use Instagram.
81% of people use Instagram to research products and services.
The average Instagram business account publishes one post per day.

Social media statistics for X (formerly Twitter)

Check out these X stats and facts.

One-quarter of US adults use X.
Over half of X users in the US access the site daily.
The median X user only posts once a month.
82% of people on X watch video content on the platform.

X marketing stats

Over 80% of B2B content marketers use X ads.
X posts with images get 18% more click-throughs than those without.

Lovely LinkedIn statistics

Here are some LinkedIn stats that show how many people use LinkedIn, how they’re engaging on the platform, and how businesses can take advantage of LinkedIn marketing.

LinkedIn has 310 million monthly active users.
40 million people use LinkedIn to search for jobs every month.

LinkedIn marketing stats

96% of B2B content marketers use LinkedIn for social media marketing.
80% of B2B marketers use LinkedIn Ads.

Towering TikTok statistics

Here are some TikTok stats that show how it has positioned itself among the other social media giants.

TikTok has 1.9 billion monthly active users.
More than 1 billion videos are viewed on TikTok every day.
90% of TikTok users open the app more than once a day.

TikTok marketing stats

TikTok has the highest engagement rate per post across social media sites.
46% of TikTok users engage in the app without any other distractions.

Snappy Snapchat statistics

Here are some Snapchat stats that show just who uses Snapchat and how.

There are 406 million daily active users on Snapchat.
61% of Snapchat users identify as female.

Snapchat marketing stats

Snapchat users are more likely to make purchases from their mobile devices than non-Snapchat users.

Perfect Pinterest statistics

Here are some Pinterest statistics that show its power.

Pinterest has 459 million monthly active users.
People watch almost 1 billion videos every day on Pinterest.

Pinterest marketing stats

95% of Pinners have used Pinterest to plan for or make a purchase.
Pinterest users are 70% more likely to engage with product tags when your product is shown in action.

Statistics on social media and AI

Wondering how AI is impacting the social media landscape? Consider these social media statistics related to AI.

80% of social media content recommendations are powered by AI.

Even more social media statistics: Fun facts

Look for even more social media statistics and facts. Here are a few fun highlights:

40% of internet users are on social media for work purposes.
Holiday planning on Pinterest starts as early as April

What to do with these social media stats

Understanding how people use social media is valuable for your business—it gives you the inside scoop on how you might be able to use these platforms to connect with your audience, get more customers, and build your brand.