18 Leakproof Strategies to Get Roofing Leads

Author: [Amanda Rodhe](/content/author/amandarodhe/ "Posts by Amanda Rodhe"/index.html)

Last Updated: October 24, 2025

The global roofing market is expected to reach over $280 billion by 2029. That’s a lot of shingles! And for those in the roofing industry, that dollar amount represents an incredible opportunity. To get your share of the market, you’ve got to start by generating leads.

Here’s the great news. There are dozens of ways to connect with new consumers who might need a roofer. But as a business that provides a service within local communities, you can also capitalize on traditional marketing efforts to get roofing leads.

What tactics should a roofing company that’s looking to generate leads consider? Here, we’ll explore 18 different approaches you can try.

Contents

• Add a chatbot
• Claim your profile on local listings sites
• Create a landing page for each service
• Include contact forms
• Put your contact information front and center
• Do local SEO
• Offer a lead magnet
• Create a referral program
• Manage incoming leads
• Send direct mailers
• Create lawn signs and door hangers
• Place local print ads
• Hang posters at other local businesses
• Get involved in local events
• Run local services ads
• Get Google Guaranteed
• Ask for customer reviews
• Tap into local groups online

1. Add a chatbot

The best time to connect with a lead is when they’re thinking about how your business can solve their needs. By adding a chatbot to your website, visitors can reach out and get the answers they need as soon as they need them.

A&A Services has a chat option and a lead capture form on its homepage.

Research has found that a chat function automated by a bot can convert about 4% of website visitors to leads.

2. Claim your profile on local listings sites

We recently reviewed the directory listings (think Google Business Profile, Judy’s Book, etc.) from 100 home services businesses, including roofers. Only 15% of them had complete and correct information on all of their listings.

Establishing or claiming your business’s profile on local listings sites is typically free to do, and it allows you to cast a wider net in connecting with leads.

3. Create landing pages for each service

Chances are, your roofing business doesn’t offer only one service. In fact, you might not even serve one audience!

That’s why it’s essential to create separate landing pages for each service you offer. Doing so allows you to tailor your messaging to speak to the needs of your ideal customer.

4. Include contact forms on every page

The websites that succeed at lead generation make it incredibly easy for prospects to connect with the business on a deeper level.

5. Put your contact information front and center

Ensure your phone number and email are easy to find on every page of your site.

6. Do local SEO

Leads can only fill out your contact form or call your team if they find your website in the first place! That’s where local search engine optimization (SEO) comes in.

7. Offer a lead magnet

A lead magnet is something valuable you offer in exchange for someone giving you their contact details.

8. Create a referral program

A referral program that creates an incentive for previous clients to pass your name to family and friends can help generate promising new leads.

9. Manage incoming leads

Building out a lead management system allows your team to assess the needs of each incoming inquiry.

10. Send direct mailers

Identify the zip codes your roofing company services, then send a postcard or brochure straight to their mailbox.

11. Create lawn signs and door hangers

Ask your client if they’re comfortable putting a sign on their lawn for the duration of your job.

12. Place local print ads

Consider creating a special offer for readers, with a code like YourTownName25 that they can use to claim it.

13. Hang posters at other local businesses

Consider printing up some posters and asking other local businesses if you can hang them in their stores.

14. Get involved in local events

Getting involved in local events is a great way to make a positive impression on the community you serve.

15. Run Local Services Ads

Google designed its Local Services Ads specifically for businesses providing a service within a confined geography.

16. Get Google Guaranteed

Within the Local Services Ads ecosystem, roofing businesses can take an additional step to stand out among the competition: becoming Google Guaranteed.

17. Ask for customer reviews

Building up your online reviews is a powerful way to demonstrate that.

18. Tap into local groups online

When you create a profile for yourself in online forums, you can be the one to answer questions about roofing.

Scale to new professional heights with these roofing lead generation tactics

Adopt some of these tactics and create a broader system to feed those leads into the right pathway to be nurtured (and eventually closed) by your sales team.